The Strength of tradition
Ala-Arriba! scream the fishermen from Póvoa while pulling the boat from the water to the sand. This is a typical expression used by the fishing community from Póvoa de Varzim, hometown of our factory, and that means strength.
It's this strength that we want to convey with this brand and with each of its products.
Ala-Arriba is the brand from A Poveira distributed essentially in the national market and the wholesale channel.
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